Our Services
Whether navigating rough creative waters or fine-tuning the details, Wayfinder & Co ensures smooth sailing from concept to delivery to create a unique brand experience.
Operations + Consulting
Operations is the steady hand on the wheel—designing systems, streamlining workflows, and keeping all parts of the journey aligned and moving forward. It’s about building the infrastructure that supports creativity.
Client Relationship Management: Strengthening partnerships through thoughtful, meaningful communication that keeps everyone moving in sync and informed.
Production Optimization: Streamlining workflows to enhance efficiency—without ever veering off course from quality or creativity.
Internal Operations: valuating every touchpoint across the business and charting a smarter, more connected path forward for all stakeholders.
Integrated Production
The art of guiding creative ideas from concept to completion—strategically, efficiently, and across every platform —negotiating smartly, producing globally, and delivering beautifully.
Production Strategy: Charting scalable, strategic pathways tailored to your brief—always keeping the creative destination in sight.
High-Stakes Production: From lean teams to large-scale shoots, we navigate complexity with precision, ensuring smooth sailing at every turn.
Multi-Platform Production: Seamlessly executing projects across digital, broadcast, stills, and experiential formats.
Global Production: Seasoned explorers with production experience on 5 continents and in 31 countries—and counting—we understand the terrain, wherever the journey leads.
Line Production: Collaborating with directors and photographers to chart the right course, assemble the ideal crew, and guide each idea into reality. With a foot in both creative and production worlds, we navigate negotiations with clarity, securing the best outcomes for brands, agencies, and production partners alike.
Post Production: Steering the final stretch—supervising VFX, animation, motion graphics, CGI, and digital finishing to bring the vision home.
Creative Services
Just as wayfinding guides travelers through uncharted terrain, our expertise steers production with purpose—enhancing storytelling across every medium and moment.
Collaboration: Partnering from the first creative spark, ensuring the vision stays on course from concept to completion.
Art Buying: Navigating the creative landscape to source stock, commission artists and curate content to elevate the story being told.
Full-Service Creative Solutions: From animation and motion graphics to photography, video, and post—our compass points wherever your project needs to go.
Strategic Consulting: Offering script reviews, concept validation, and creative support.
Business Affairs + Talent Management
Business Affairs the compass that keeps creative ideas protected and on course, balancing the needs of brands, talent, and legal frameworks so the work can move forward without roadblocks.
Celebrity & Influencer Partnerships: Mapping the right voices to the right stories—connecting brands with talent who amplify their message with authenticity and impact.
Legal & Clearances: Navigating industry regulations to ensure every message stays within the boundaries of compliance, while keeping the creative spirit intact.
Licensing: Securing the rights to music, imagery, footage, and IP—safeguarding creative expression while honoring the map of ownership.
Talent & Usage Rights: Managing SAG, AICP, ACTRA compliance and contract negotiations that align with the creative intent.
Founders/Partners
With 50+ years of combined experience spanning film, animation, branding, photography and digital, Wayfinder & Co meets every project where it is—scaling with agility to fit any budget or timeline. Creativity is our compass, guiding ideas from spark to flame. We don’t just talk about trailblazing—we live it, with 28 national parks (and counting).
Great wayfinding is like the North Star—guiding, intuitive, and seamless. It prioritizes clarity, accessibility, and natural cues to help people navigate with confidence.
Like seasoned navigators charting a course, we use wayfinding to guide brands, agencies, and creatives through the complexities of modern production. Our minds interpret space, symbols, and stories, and they influence how we move through the world—how we create memorable experiences.
Path to the peak
(feel like this can go in the capabilities deck)
Creative Cartography: Mapping out clear, compelling visual journeys for brands.
Storytelling: Understanding human movement and emotion, whether in physical spaces or digital landscapes.
Efficiency: Designing systems that streamline workflows and remove friction.
Resourcefulness: Blazing trails to execute ideas that have not been achievable before.
Empathy & Connection: Creating experiences that resonate on an emotional level.
Innovation: Staying ahead of industry trends and leveraging new technology.
Sustainability & Accessibility: Ensuring wayfinding solutions are inclusive and environmentally responsible.
Why a Wayfinder Producer
A Creative Wayfinder is more than a producer; they are a navigator in an ever-changing sea of ideas and execution. They create seamless, intuitive systems to help brands, agencies, and creatives reach their creative and production goals.
Blending art direction, storytelling, industry expertise, and deep empathy, Wayfinders lead teams to craft compelling narratives, ensuring each project stays on course and reaches its destination.
See how our program models can integrate with your organization.
We bring an empathetic approach to problem-solving, offering steady guidance through the tides of creative challenges.
With over 50 years of combined experience across agencies, industries, and disciplines, our expertise spans art to film, animation to photography, print, branding, digital experiential, post-production and anything else, scaling up or down as needed to rightsize projects for budgets and timelines.
At Wayfinder & Co, creativity is at the core of everything we do, ensuring that ideas don’t just reach their destination—they thrive along the way.
Our Team
Business Affairs + Talent Management
Good wayfinding is more than direction—it’s about shaping meaningful journeys and elevating engagement.
Celebrity & Influencer Partnerships – Connecting brands with the right voices to amplify their message.
Talent & Usage Rights – Managing SAG, AICP, ACTRA compliance and contract negotiations.
Legal & Compliance – Reviewing relative regulations to industries ensuring all communications are within the boundaries of marketing/advertising
Integrated Production
Clear pathways and strategic oversight ensure efficiency, minimizing wasted resources and keeping production on course
Global Production – Experienced across continents, cultures, and creative challenges.
High-Stakes Production – Managing complex shoots with precision and expertise.
Multi-Platform Productions – Seamlessly executing projects across digital, broadcast, and experiential formats.
Production Strategy – Developing scalable, strategic solutions tailored to your needs.
Like seasoned navigators charting a course, we use wayfinding to guide brands, agencies, and creatives through the complexities of modern production. Our minds interpret space, symbols, and stories, and influences how we move through the world—how we create memorable experiences
Qualities of the Wayfinder Producer
Empathetic
Insightful and understanding
I believe in the power of collaboration to create exceptional websites. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a website that not only reflects your brand but exceeds your expectations.
Pathfinder
I take an iterative approach in my work to ensure the final result aligns with your creative vision and reflects your unique brand identity. We’ll work together to refine and fine-tune your site’s design, leaving no detail overlooked.
Guide
TBBD
Destination (Purposeful)
Purposeful – Acting with intent toward a specific goal
See it through to the end
Great wayfinding is like the North Star—guiding, intuitive, and seamless. It prioritizes clarity, accessibility, and natural cues to help people navigate with confidence.
Wayfinding isn’t just about signs; it’s about movement, experience, and discovery. It creates a sense of security in unfamiliar spaces, ensuring people can find their way effortlessly.
We are Wayfinder & Co.
Like seasoned navigators charting a course, we use wayfinding to guide brands, agencies, and creatives through the complexities of modern production. The way our minds interpret space, symbols, and stories influences how we move through the world—and how we create memorable experiences.
There are producers—and then there are Wayfinders.
What Clients are Saying
"Adri is so patient and thoughtful. She helped me highlight my work in a way that makes me so proud of my unique approach to design."
Collette Noll, Collete Noll Interior Design
"Being an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."
Sofia Pazari, Sofia Pazari Home Goods